Kids Girls & Boys
GUESS Kids – Brand Overview
GUESS Kids, the children’s line extension from global lifestyle brand, GUESS? Inc., is a fashion-forward collection of clothing geared towards trendsetting boys and girl.
Initially established as Baby GUESS in 1984, featuring a line of baby’s clothes, the label later changed its name when the brand began introducing a wide range of clothing for toddlers and kids. Over the years, the line has enjoyed steady growth and, starting from the Pre-SS17 collection, has now gone global with the aim of increasing market penetration in under-represented areas and competing with the industry’s big market players.
Moreover, from FW16 the GUESS Kids line is flanked by the new Marciano Kids label, with statement pieces marked by elegant lines, refined fabrics and sophisticated details. The Marciano Kids collection is also distributed globally in leading European, American and Asian countries.
The GUESS Kids collection features a variety of sizes: newborn (0-12 months), infant (0-24 months), toddler (2-7 years), junior girls (7-16 years) and junior boy (7-18 years).
For newborn girls, designs range from one-piece body suits to two-piece top and bottom sets, as well as a selection of ruffled babydoll dresses with built-in bloomers. An assortment of tee and pants sets, coveralls and playsuits can be spotted season after season for newborn boys. Older girls are offered a variety of trend-driven garments including dresses, tops, outfit sets, bottoms, denim, and an array of jackets and sweaters to satisfy the needs of any mini-fashionista. For boys, a mixture of graphic tees, button-down shirts, bottoms, denim, jackets and sweaters dominate each delivery’s new arrivals.
Every season, the collection comes complete with a wide offering of accessories. Footwear for both girls and boys, in fine materials and with sophisticated detailing, ensures an attractive mixture of high comfort and contemporary glamour. Other accessories include fashionable bags, hats, scarves and pashminas, as well as irresistible swimsuits for the summertime.
The GUESS Kids collection is available in select department and specialty stores worldwide. Customers can also have full access to the creative and trend-savvy styles on the GUESS Kids’ e-commerce site, www.guesskids.com, at the click of a button.